Postgraduate Certificate in Promotional Pricing Optimization
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Overview
Learning outcomes
Understand the key concepts and strategies in promotional pricing optimization.
Analyze pricing data and trends to make informed pricing decisions.
Develop effective pricing strategies to maximize profitability and customer satisfaction.
Implement pricing optimization techniques to drive sales and revenue growth.
Course content
Strategic Pricing Strategies
Consumer Behavior and Pricing Decisions
Competitive Pricing Analysis
Psychological Pricing Techniques
Promotional Pricing Tactics
Price Elasticity and Demand Forecasting
Dynamic Pricing Models
Revenue Management Strategies
Legal and Ethical Considerations in Pricing
Data Analytics for Pricing Optimization
Strategic Pricing Foundations
Consumer Behavior and Pricing Psychology
Data Analytics for Pricing Decisions
Competitive Pricing Strategies
Promotional Pricing Strategies
Advanced Pricing Models
Dynamic Pricing Techniques
Pricing Optimization Tools
Ethical Considerations in Pricing
Global Pricing Strategies
Duration
The programme is available in two duration modes:
Fast track - 1 month
Standard mode - 2 months
Course fee
The fee for the programme is as follows:
Fast track - 1 month: GBP £149
Standard mode - 2 months: GBP £99
Career Path
Key facts
Why this course
Year | Percentage of Companies Using Promotional Pricing |
---|---|
2018 | 65% |
2019 | 72% |
2020 | 80% |
Frequently asked questions
What is the duration of the Postgraduate Certificate in Promotional Pricing Optimization program?
The program is typically completed within 6 months on a part-time basis.
Are there any prerequisites for enrolling in this program?
While there are no strict prerequisites, a basic understanding of marketing principles and some experience in pricing strategies would be beneficial.
How will this program benefit my career in pricing optimization?
This program will equip you with advanced knowledge and skills in promotional pricing strategies, helping you enhance your career prospects in roles related to pricing optimization and revenue management.