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Marketing Psychology and Persuasion

Marketing psychology and persuasion techniques to influence consumer behavior, driving business growth through strategic decision-making and effective communication
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Overview

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Learning outcomes

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Course content

1

Social Influence

2

Consumer Behaviour

3

Emotional Intelligence

4

Cognitive Biases

5

Neuro Marketing

Career Path

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Key facts

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Why this course

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People also ask

Everything you need to know before you start

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We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay the course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course
Ready when you are
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Self-paced · Certificate included · 24/7 access · 60-second start.
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Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from Greenwich School of Business and Finance
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee
Open enrolment · Start today

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Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United States
MC
Michael Carter
US · Course completed

I just completed the Marketing Psychology and Persuasion course at Stanmore School of Business and I'm blown away by the experience! The course content was incredibly comprehensive, covering everything from the fundamentals of marketing psychology to advanced techniques for persuasion. I particularly appreciated the section on cognitive biases and how to leverage them in marketing campaigns. The course materials were well-structured, easy to follow, and included plenty of real-world examples. I've already started applying the knowledge and skills I gained to my own marketing projects and seen significant improvements in engagement and conversion rates. If you're looking to take your marketing skills to the next level, I highly recommend this course!

LH
Leila Hassan
EG · Course completed

I found the Marketing Psychology and Persuasion course to be quite informative and insightful. As someone working in the marketing industry in Egypt, I was keen to learn more about the psychological aspects of marketing and how to effectively persuade my target audience. The course provided a good balance of theoretical foundations and practical applications, with plenty of case studies and examples to illustrate key concepts. One area that I found particularly useful was the section on cultural influences on consumer behavior, which helped me better understand the nuances of marketing in different cultural contexts. Overall, I'm satisfied with the course and would recommend it to others looking to enhance their marketing skills.

CS
Catarina Silva
BR · Course completed

Wow, what an amazing course! I'm so glad I decided to take the Marketing Psychology and Persuasion course at Stanmore School of Business. The instructor was knowledgeable and enthusiastic, making the course materials engaging and fun to learn. I loved the interactive discussions and group activities, which allowed me to share ideas and learn from my fellow students. The course covered a wide range of topics, from the basics of marketing psychology to more advanced topics like neuromarketing and influence strategies. I was impressed by the quality and relevance of the course materials, which included plenty of real-world examples and case studies. I've already started applying the knowledge and skills I gained to my own marketing projects and seen significant improvements in engagement and conversion rates. If you're looking for a comprehensive and engaging course on marketing psychology, look no further!

RK
Rahul Kapoor
IN · Course completed

I recently completed the Marketing Psychology and Persuasion course at Stanmore School of Business and found it to be a valuable learning experience. As a marketing professional in India, I was looking to enhance my knowledge and skills in the area of marketing psychology and persuasion. The course provided a detailed overview of the key concepts and theories, including the psychology of consumer behavior, influence strategies, and persuasion techniques. I appreciated the emphasis on practical applications and the inclusion of real-world examples and case studies. One area that I found particularly useful was the section on social influence and how to leverage social proof in marketing campaigns. Overall, I'm satisfied with the course and would recommend it to others looking to improve their marketing skills.





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Recently updated!

June 2026