A thoroughly detailed programme that left no stone unturned. The modules on consumer psychology and brand positioning gave me the tools to craft a comprehensive re‑branding strategy for a legacy automotive brand, which was later presented to senior management. The inclusion of up‑to‑date market data reports and interactive simulations made the material highly relevant. My confidence in presenting data‑driven marketing plans has grown enormously, and I can already see the impact in my current consultancy projects.
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