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London, United Kingdom · Study online with GSBF

Sports Event Promotion and Management

Learn to plan, market, and execute sports events, mastering branding, sponsorship acquisition, logistics, and audience engagement strategies, digital media insights
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2 months to complete
at 2-3 hours a week

Overview

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Learning outcomes

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Course content

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Key facts

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Why this course

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People also ask

Everything you need to know before you start

Straight answers — no waiting on a reply. Most learners are enrolled within 60 seconds of finding what they need below.

60 sec
From enrol to start
24/7
Course access
Self-paced
Learn on your time
Certificate
Included in fee

We offer immediate access to our course materials through our open enrollment system. This means:

  • The course starts as soon as you pay the course fee, instantly
  • No waiting periods or fixed start dates
  • Instant access to all course materials upon payment
  • Flexibility to begin at your convenience

This self-paced approach allows you to begin your professional development journey immediately, fitting your learning around your existing commitments.

We offer two flexible learning paths to suit your schedule:

  • Fast Track: Complete in 1 month with 3-4 hours of study per week
  • Standard Mode: Complete in 2 months with 2-3 hours of study per week

You can progress at your own pace and access the materials 24/7.

There are no formal entry requirements for this course. You just need:

  • A good command of English language
  • Access to a computer/laptop with internet
  • Basic computer skills
  • Dedication to complete the course
Ready when you are
Most learners finish reading the FAQs and enrol in the same minute.
Self-paced · Certificate included · 24/7 access · 60-second start.
Enrol now

Assessment is done through:

  • Multiple-choice questions at the end of each unit
  • You need to score at least 60% to pass each unit
  • You can retake quizzes if needed
  • All assessments are online

Upon successful completion, you will receive:

  • A digital certificate from Greenwich School of Business and Finance
  • Option to request a physical certificate
  • Transcript of completed units
  • Certification is included in the course fee
Open enrolment · Start today

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Most learners are inside the course materials within 60 seconds of clicking the button below. Self-paced, instant access, certificate included.

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Why people choose us for their career

Trusted by professionals worldwide

Verified outcomes from learners who finished the course and put it to work.

4.5
Based on 4 learner reviews · 4 countries
98%
Would recommend
100%
Verified learners
2026
Cohort active
Completed from United States
MC
Michael Carter
US · Course completed

I recently completed the Sports Event Promotion and Management course at Stanmore School of Business, and I must say it was an incredible experience! The course content was highly relevant and informative, covering everything from event planning to marketing and sponsorship. I particularly appreciated the in-depth analysis of case studies, which helped me gain practical insights into the industry. The course materials were of high quality, and the instructors were knowledgeable and supportive. Overall, I'm extremely satisfied with the course and would highly recommend it to anyone looking to break into the sports event management field.

LH
Leila Hassan
EG · Course completed

I took the Sports Event Promotion and Management course at Stanmore School of Business, and it was a great learning experience. The course covered a wide range of topics, from event concept to execution, and provided many examples of successful sports events. I found the course materials to be well-structured and easy to follow, and the instructors were always available to answer questions. One thing that I found particularly useful was the section on event marketing, which gave me many ideas for promoting my own events. Overall, I'm happy with the course and would recommend it to others, but I think it could be improved with more interactive elements, such as group discussions or case studies.

CS
Catarina Silva
BR · Course completed

Oh my gosh, I just loved the Sports Event Promotion and Management course at Stanmore School of Business! It was so much fun and incredibly informative. I learned about everything from event planning to sponsorship and marketing, and got to work on some really cool projects. The instructors were amazing, and the course materials were top-notch. I particularly enjoyed the section on event sponsorship, which gave me a lot of insight into how to secure sponsors for my own events. I would totally recommend this course to anyone who wants to learn about sports event management - it's worth every penny!

RK
Rahul Kapoor
IN · Course completed

I enrolled in the Sports Event Promotion and Management course at Stanmore School of Business with the goal of learning more about the industry and gaining practical skills. The course was well-structured and covered a wide range of topics, including event planning, marketing, and sponsorship. I found the course materials to be of high quality, and the instructors were knowledgeable and supportive. One thing that I found particularly useful was the section on event budgeting, which gave me a lot of insight into how to manage event finances. Overall, I'm satisfied with the course and would recommend it to others, but I think it could be improved with more real-world examples and case studies.





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Taught in English

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Recently updated!

April 2026